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This was part of a bigger campaign that wanted the fake reviewers not only to pay damages but to speak out about the companies buying their business. The Guardian reported in 2015 that Amazon claimed to have sued more than 1,000 individuals for providing fake Amazon reviews. Other sites, where individuals have offered their services to write reviews for cash have also met opposition. The unambiguously named, , and have all met legal challenges from Amazon in previous years. It’s a no-brainer: whoever gets the most reviews gets seen first, which ultimately, generates more sales. In an online world that’s obsessed with star ratings and reviews, fake Amazon reviews are a lucrative business for counterfeit sellers. When was the last time you bought something of value, without looking at the reviews? It is becoming very rare to buy a product or service without doing so. Keeping informed and having a better grasp of how fake Amazon reviews work may be the only way to keep this exchange between consumers relevant.Īct upon counterfeiters now, check out the ultimate guide for how to protect your brand on Amazon Amazon’s ongoing battle against fake reviews

For brands that choose to be transparent, these fake Amazon reviews are not only discouraging, but they may also be putting them out of business.Ĭonsumers will need to keep sharpening their Amazon-buying skills. They claim to have found 1.8 million unverified reviews, of which 99.6% rate with 5 stars. Recent studies carried out by the review analyzer ReviewMeta shows that fake Amazon reviews are on the increase in 2019. This article outlines ways on how you can spot fake Amazon reviews.Strategic use of Facebook groups to find paid reviewers.